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The Collective kids

Making sure kids eat well is a big deal to us, so we only
put the good stuff into The Collective Kids live yoghurt!

our range active Alfie The Brownlee Foundation

discover our world of yoghurt

Our whole milk yoghurt and fruit suckies make snack time a fun time! In portable pouches, these tasty treats are made to be eaten on the move anywhere, anytime!

Our live yoghurt makes meal time a fun time! In big tubs for stashing in the fridge, they're perfect for a wholesome breakfast or tasty fruit-filled treat at home. Get your spoons at the ready kids, but make sure the grown ups don't taste the good stuff, or they'll be wanting it for themselves!

sugars only from milk 'n' fruit
eat on the move
no nasties
whole milks goodness
vegetarian friendly
gluten free
no pips or bits
chokka with fruit

meet active Alfie and
choose a challenge!

Our Alfie loves being sporty! He knows keeping active is not only fun, but it makes him agile, strong and fast; traits that earned him his nickname; active Alfie! He has loads of activity ideas to inspire you and help get your little ones moving. Choose an active challenge below for step by step directions and downloadable certificates from The Brownlee Brothers!

The Brownlee Foundation

We're super proud to be supporting The Brownlee Foundation, an initiative set up by brothers and double Olympic medal-winning triathletes, Alistair and Jonny Brownlee. Together we hope to inspire kids to love being active!

learn more

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Sign up to Alfie's newsletter to be the first to hear about new competitions, news and active Alfie tips and games to help keep your little one active!