introducin' kefir

Kefir (said keh-fear) has been enjoyed around the world for over thousand years. Kefir is made by fermenting milk with billions of live cultures much like a traditional yoghurt… but what sets kefir apart is the diverse blend ‘n’ numbers of live cultures, in fact, our kefir boasts a whopping 13 different strains! Our kefir drink is a smooth ‘n’ silky which will tickle your tongue with its natural effervescence making it the perfect smoothie or snack. Whilst our kefir cultured yoghurt is thick ‘n’ creamy, the perfect brekkie companion to dollop onto granola or fruit… go with your gut, dig in!

Pack’d full of billions of live cultures

The Collective kefir contains literally billions of live cultures! What makes The Collective kefir special is the diverse blend of 13 different culture strains, which makes it different to standard yoghurt, which will have on average 2-5 culture strains.

Only the good stuff

The Collective’s kefir is made with the finest natural ingredients, including British milk, it is low in sugar with sugars only coming from fruit and milk and a dash of honey in the coconut and vanilla flavour. Like all The Collective dairy goods, it’s vegetarian and gluten free.

Contributes to muscle maintenance

The Collective’s kefir has a source of protein, which contributes to growth and maintains muscle mass.

Healthy bones & teeth

The Collective’s kefir is a source of protein and calcium. Calcium contributes to the maintenance of normal bones and teeth. Protein contributes to the maintenance of bones.

Healthy immune system

The Collective’s kefir drinks are a source of Vitamin B12, which helps your immune system function normally. Vitamin B12 can also help release energy from food (a process called energy-yielding metabolism) and helps keep the nervous system healthy.

Reduces fatigue

Vitamin B2 and B12 are both found in The Collective’s kefir drinks and contribute to the reduction of tiredness and fatigue.

Jeannette Hyde

Jeannette Hyde

“I’ve been recommending fermented milk kefir to my clients for the last few years and have seen some phenomenal results in improving their digestive health.”

“They also gave great feedback about how much they enjoyed eating real food to get the live cultures into their diet instead of probiotic supplements. Following from this, I made fermented milk kefir a cornerstone of my books The Gut Makeover (2015) and The Gut Makeover Recipe Book (2016) which have helped thousands of people.”

Author of The Gut Makeover

Jeannette's fact file

findin' kefir

We wish we could be everywhere and we're working on it store by store! To make it easy to track down our delicious dairy we have created a nifty store locator. We try and keep this bang up-to-date but changes can happen, so if you’re travelling far just get in touch and we can do a quick double check for you.


kefir inspiration

The Collective kefir is the ultimate snack, perfect for brekkie or great to liven up a smoothie or a bowl of cereal. Check out our mighty tasty recipes below for a little kefir inspiration!

coconut kefir overnight oats

tropical kefir breakfast bowl

berry and beetroot kefir smoothie bowl